An on-line store is a multi-page site for a large number of goods and services.
Since there are a lot of products, the site does not set itself the goal of a quick sale, but rather gives a potential buyer the opportunity to choose and compare products. Read descriptions, characteristics, reviews, articles and choose a convenient delivery method for him.
Usually it is a complex ecosystem that helps the site owner sell more expensive products, get rid of unnecessary leftovers, has tools for quick bulk editing and navigation through the assortment for the owner.
Such a site is highly ranked by search engines, which means it has a constant influx of new visitors.
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ADDITIONAL FEATURES:
Organization of email newsletters;
Creation of language versions;
Development of a calculator for the cost of an order;
Selection and installation of additional plugins;
Development of an embedded application (questionnaire, calendar of events);
Tracking deliveries;
SEO copywriting;
Integration with accounting systems;
Integration with messengers;
Development of a customized system of discounts with a personal account (cumulative, promotional codes, promotions) -
ADVANTAGES OF ONLINE STORES:
A large number of products and tools for managing them;
Integration with accounting systems is possible;
Availability control at points of sale;
Various automatic SEO tools to improve search engine rankings;
Additional tools for mass assignment of discounts and promotions;
Sophisticated order form and shopping cart;
A lot of detailed information about categories of goods, products, brands, owner, as well as articles on the topic of the site. -
CHALLENGES FACING ON-LINE STORE OWNERS:
Design – there are standard free templates, but they are not selling. And since the main task of an online store is to sell, it’s better not to skimp on design.
User journey – the fewer actions a user needs to complete to purchase a product, the more likely they are to make a purchase!
Sites with no content categories fall under Google filters. A large site for SEO promotion requires a lot of content: descriptions of categories and products.
Does not set the main goal of promoting brand awareness, more emphasis on the products themselves.
Price is a good online store that can be an independent sales tool, not cheap! A store made for a penny will constantly require investments, and not generate income!
Built-in CMS Template
Website structure development
Template adaptation
Product catalog, product cards, information pages, shopping cart
Selection and processing of graphic material
Displaying built-in modules on product, category and home pages
SEO when creating a website
Website structure development
Selection of a ready-made template
Template adaptation
Analysis of possible offers
Formation of USP (unique selling proposition)
Creation of language versions
Filling pages with content
Installing scripts for registration in search engines
SEO when creating a website
Website structure development
USP formation
Development of individual design
Domain selection and purchase
Creation of language versions
Content creation for search queries
Selection and processing of graphic material for content
Filling information pages with content
Integration with social networks
Registration in search engines
Hosting a website
Filling the site with goods
Additional services:
– Development of an order value calculator
– Development of an embedded application (questionnaire, calendar of events)
– Shop promotion
